A sweeping digital upgrade at Citi Singapore has redefined wealth management by merging intuitive technology with human expertise.
Citi’s digital wealth transactions rose 165% in two years
80% of clients now use the mobile app regularly
Real-time payments launched in India, the UK and Thailand
Citi Singapore has significantly advanced its digital wealth platform, resulting in a 165% increase in digital wealth transactions over just two years.
This transformation has come up to manage the experience to make it faster, smarter and more user-friendly. This change began with a complete overhaul of Citi’s mobile app and website, in which over 100 new features have been introduced to simplify investments.
According to Gourab Kundu, head of digital growth for Citi Wealth, Asia South, the goal was to make the digital ecosystem “speak the wealth language.”
Among the enhancements is the 'auto top-up feature'. Previously, clients used to manually convert the Singapore dollars to US dollars before investing them in the US market. The upgraded platform now performs currency conversion automatically in real time, reducing friction and enhancing efficiency.
Snapshot of Citi’s key digital upgrades:
|
Feature |
What it means for you |
|
Auto top-up for brokerage |
Invest in US markets without manual currency conversion |
|
Mutual fund simplification |
Easier process doubled transactions |
|
Wealth portfolio visualiser |
Instantly track your portfolio’s performance |
|
Hybrid experience |
Use digital tools + talk to advisors when needed |
|
Secure WhatsApp channel |
Chat safely with relationship managers |
|
Real-time payments |
Send money instantly across borders (India, UK, Thailand) |
Citi’s approach blends digital convenience with human expertise, enabling clients to act on advisory alerts and execute transactions directly within the app. As digital-first models gain ground across Asia, this hybrid framework is proving increasingly relevant.
The transformation enhances investor control and accessibility, whether for experienced clients or those newly exploring wealth management options. Citi’s platform aims to make investing more efficient and inclusive through technology-driven solutions